While Henry Ford may indeed have said “Any customer can have a car painted any color that he wants so long as it’s black”, referring to his Model T, his reasons for producing the world’s very first “people’s car” (or “volkswagen” in German) in just one colour for ten of the nineteen years it was manufactured, have been subject to much speculation.
It is now widely accepted that the sole reason he offered his car in just one colour – black – was because he wanted to keep the cost down.
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